Tuesday, June 19, 2012

Obvious Product Placement

Product placement has become more and more obvious in movies and television; so obvious that it seems impossible for a single band can appear all over a movie, like Audi in Iron Man. But even more so than that, TV shows like MTV's Cribs make the hosts of the various houses show the inside of their fridge and sometimes even talk about their "favorite product." A producer who agrees to place advertisements in his scrips, but makes it as a spoof is Seth McFarlene, creator of Family Gy, American Dad, and The Cleveland Show. He tends to display the brand he's supposed to display and makes it so obvious that everyone would know he is forced to show them.
On one of the episodes of American Dad, he makes Stan Smith go to Burger King with his son steve, even though it has nothing to do with the rest of the story. Steve asks his father, "But why did we have to go to a Burger King?" and Stan replies, "Because the economics of television have changed, Steve... Have it YOUR way!"



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