The beautiful game used to be about football, plain and simple; now there is nothing simple about it. The main goal of a club nowadays is not to win the league or have the best 11, now it is about maximizing profits and selling merchandise and corporations making contracts with players as models. Yes it seems all so modern nowadays that fans get an exact replica of their favorite team's kit right down to the last detail. Corporate sponsors make sure to make the most of these fans' money and slab their company logo on only the most popular football teams in the world. Companies sometimes pay hundreds of millions of Euros to make sure their logo is seen on the winning team's shirt.
It doesn't stop at that, because companies also make individual deals with popular players to sell their products. So rather than a player focusing on his technique, he is focusing on cutting sweet deals to make the most out of his fame and glory. It seems like everybody wins, doesn't it? Well, many times it causes no harm, but there have been incidents in a few countries where players eventually were benched due to their lack of interest in the team's well-being.
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